Pack For a Purpose

A Thornybush Community Project

About Pack for a Purpose

The Future Of Travel Is Community-Focused

We live in a world where sustainability is the most noticeable global conversation, it’s where the travel industry is taking a very serious movement to impact and improve lives. Sustainable Tourism in South Africa is not just about being “green”, it’s about ensuring a long-term future for African tourism based on partnerships and community benefits. For travellers; it’s to encourage the narrative that the way forward is to discover a country through its people.

The Evolution of Ecotourism

What was once dubbed ‘Ecotourism’ is evolving into Community-based Tourism. It’s about travelling in a responsible way that protects and favours our environment, culture and most of all sustains the well-being of local people of the destination.

One such program that we are proud members of, is Pack for a Purpose. We ask travellers to save space in their suitcase for essential supplies that our communities will need. We run various projects which call on specific supplies to support our various initiatives. 

Our Purpose
Unforgettable Wildlife Sightings
Life-altering Safari Experiences
Continue with our journey in sustainability and community

The future of travel belongs to those who care, ‘treading lightly’ isn’t enough anymore and it’s not about limiting our impact – it’s about travelling with purpose in mind and sharing the knowledge about our exploration with its people. It’s about buying that souvenir and knowing who made it.

See more about the various needs of each of initiatives support here.

How to support Pack For a Purpose

Stay at Thornybush


By choosing us, you’ll benefit our communities



Help us to continue investing in our local communities

Contact us


Candice Grover
Head of Community

Learn more about Thornybush Community

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