The COVID-19 crisis has undoubtedly presented us all with the challenge of learning how to sustain ourselves. In the tourism industry we have experienced huge losses and a massive decline in the number of travellers, which has forced us to make some necessary decisions regarding rightsizing our business.
In order to ride out this wave it is imperative that we restructure our business and take steps to become a smaller, more agile and flexible business. In order to do this we took the decision to end the marketing, reservations and/or management agreements we had in place with some of our lodges.
As we progress with our recovery journey the following changes are part of our strategic restructure:
We are dedicating our full attention to the lodges that we have reopened and will continue to operate and market, keeping our focus on what we do best at these lodges.
This “rightsizing” strategy will see us open the following lodges during 2020 and 2021:
We are extremely grateful for your understanding and continued support during this restructure. Change is never easy, but knowing we have loyal followers is a huge source of comfort for us. We have never been ones to shy away from a challenge, and we are excited to move forward with a smaller business model which we can pour all our energy and resources into. Thank you for your continued commitment to Thornybush and our entire team.