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Thornybush joins The Long Run organisation – Uniting in a Global Journey Towards Sustainability

11 Aug 2023 | By Author Thornybush | Community Projects & News

Thornybush is proud to announce that they have been accepted as a member of The Long Run, a trailblazing community of nature-based tourism businesses united in their commitment to driving holistic sustainability worldwide. Thornybush has already taken substantial strides towards reinforcing its dedication to environmental conservation and community enrichment and by joining The Long Run, the company can further its sustainability journey aligning with other likeminded travel companies on a global level.

We’re in it for The Long Run

Long Run is a global membership community of nature-based tourism businesses committed to driving holistic sustainability. Each member aspires to maintain a healthy and productive planet for posterity, collectively safeguarding over 23 million acres of biodiversity and positively impacting the lives of 750,000 individuals. This alliance supports, connects, and inspires nature-based businesses to reach new heights of sustainable excellence, underpinned by the proven 4C framework (the 4C’s)*: Conservation, Community, Culture, and Commerce.

A pinnacle achievement for all members of The Long Run is to gain recognition as a Global Ecosphere Retreat (GER)®. This prestigious standard, acknowledged by the Global Sustainable Tourism Council, represents one of the most rigorous sustainability benchmarks in the tourism industry. It stands as a testament to an organization’s holistic adherence to the 4Cs, exceptional nature conservation, and a positive impact on local communities.

“Thornybush’s pursuit of this accolade is an ongoing journey and makes us accountable and reflects our unwavering commitment to driving change and improvement. Thornybush’s transformative strides towards sustainability are already evident through a range of initiatives already in motion in areas of conservation, renewable energy, waste management and the huge role we play in community initiatives which have been part of the Thornybush DNA for a very long time” says Lindsay Hanekom, General Manager of Thornybush Community.

Our role in conservation

Thornybush has established comprehensive conservation programmes aimed at preserving the region’s natural resources. Initiatives include habitat restoration, endangered species protection, and safeguarding flora, demonstrating a harmonious coexistence between luxury and nature.

With a proactive shift towards renewable energy sources like solar power, Thornybush has significantly reduced its carbon emissions and environmental footprint, exemplifying the integration of innovation and eco-responsibility.

Thornybush is actively supporting local youth development by providing funding for bursaries aimed at internships in collaboration with the South African College of Tourism.  This initiative involves enrolling recent matric graduates into a comprehensive program designed to prepare them for careers in the Hospitality and Tourism industry.

A selection of successful graduates are then chosen to participate in in-house training within our lodges, while others find employment opportunities within nearby hospitality and tourism establishments. As the Thornybush Community continues to expand, so does the capacity of our organisation, enabling us to offer internship prospects to local talents and graduates who can address the skill shortage prevalent in the sector.

“Joining The Long Run amplifies our efforts to establish ourselves as a premier sustainable tourism destination, instilling a strong belief in our guests that our actions align with our words. We are thrilled to be a part of this select membership, enabling us to gain insights from similar-minded entities and ensuring that we are at the forefront of excellence” added Andy Payne, CEO of Thornybush.

Thornybush’s partnership with The Long Run heralds a new chapter in sustainable tourism, underlining the organisation’s commitment to making a positive impact on the world, one eco-conscious step at a time.

For more info:

General Manager at Thornybush Community: Lindsay Hanekom



*The 4C’s

CONSERVATION: Thriving ecosystems and biodiversity are integral to the survival of people and our planet. Conservation is safeguarding this biodiversity to support global needs.

COMMUNITY: People matter; it is the right of every person to have their basic needs met, and enhancing the well-being of communities is a fundamental obligation of all

CULTURE: Celebrating cultural diversity and commonality nurtures understanding and fosters connections. Respecting cultural difference is crucial to our future.

COMMERCE:  Trading has been central to the development of civilizations over thousands of years and is likely to remain so, and so sustainability must be central to business.